Net Atlantic
A rebuilt email marketing platform for an email service provider running since 1995
Email Marketing Platform Modernization for Net Atlantic
Net Atlantic is a pioneering email service provider that has helped organisations deliver billions of messages since 1995. Focused on high-volume deliverability, it set out to modernise email marketing with NextMail, a user-centric, high-performance platform.
What They Were Up Against
The old platform was holding back both the product and the marketers using it.
Legacy Infrastructure Constraints
Existing systems were becoming hard to scale and maintain, slowing the release of new features.
Complex User Experience
Older tools needed technical knowledge, creating friction for marketers who want speed and simplicity.
Scalability Bottlenecks
Handling huge concurrent email broadcasts needed a more resilient, modern architecture.
Limited Real-Time Insights
Marketers lacked instant visibility into campaign performance and subscriber behaviour.
What We Built
We rebuilt the platform on a modern stack, from the editor to the analytics.
A move to a scalable, cloud-native architecture that improves performance and cuts maintenance.
A visual builder for professional, responsive emails in minutes.
Workflows that trigger emails from specific user actions and engagement patterns.
Monitoring tools for strong inbox placement and sender reputation.
Data syncs with external CRM and e-commerce platforms.
Real-time reporting on opens, clicks and conversions.
A Dramatic Transformation
Marketers now build, send and measure campaigns faster.
Faster campaign deployment, from first draft to final send
Core capabilities built into NextMail, from the editor to analytics
Engagement tracking for every campaign
A simpler interface that has driven a significant increase in platform adoption
A scalable platform that stays reliable through massive spikes in volume
Lower running costs through automated maintenance and optimised cloud use
See what we've built for our clients
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